Apple today shared a new iPhone XR ad entitled ‘Color Flood’ on its YouTube channel. With Cosmo Sheldrake’s “Come Along” as the soundtrack, the ad features a cast of hundreds dressed in colorful jumpsuits running through an otherwise empty town.



In one easily missed touch, there’s a quick glimpse of purple-suited cast members pouring out of the back of a van that sports the license plate number “I-XR0941,” a reference to the iPhone XR and the 9:41 AM time Apple uses in all of its stock iPhone imagery.

The ad ends with the tagline “Make room for color” and highlights the iPhone XR’s Liquid Retina display.

Apple has been heavily promoting the iPhone XR as its flagship phone for most users, and has been featuring trade-in offers that can bring the cost of an iPhone XR down from its $749 starting price.

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