The company announced the upcoming changes on its official blog, explaining that it would experiment in phases with various profile combinations and listen to user feedback:
Over the next several weeks, you may see features re-arranged at the top of your profile including changes to icons, buttons and the way you navigate between tabs, which we hope will make profiles easier and cleaner to use. The photos and videos you’ve shared on your grid won’t change.
The images above provided by Instagram demonstrate the types of changes that users can expect to see in their own and other users’ outward-facing profiles. For example, profile bios are shown sitting alongside profile pictures, while the Follow and Message buttons are lined up together below them.
Interestingly, the screens also show profile designs in which follower counts are less prominent, a move that Twitter also recently made to its iOS app in an effort to prioritize “meaningful” conversation over retweets, follows, and likes.
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