HQ Trivia prize pots are about to get a lot bigger as the live trivia show brings on its first corporate sponsors and advertisers.

To celebrate Nike’s Air Max Day today, for example, HQ will be hosting a surprise 15-question game with a shared $100,000 prize. It appears this will be a bonus round in addition to the regular games at 3 p.m. and 9 p.m. Eastern Time, so players will need to keep an eye on their iPhones for a notification at any time.

A spokesperson for HQ told MacRumors that the game will also feature “a prize that money can’t buy” for 100 winners. Based on promotional tweets from HQ and Nike, the prize could be limited edition pairs of Air Max shoes.

Then, on Wednesday at 9 p.m. Eastern Time, HQ will be hosting its biggest game yet — a $250,000 prize pot — sponsored by the upcoming Steven Spielberg film Ready Player One. Over the weekend, Ad Age reported that HQ inked a $3 million deal with studio Warner Bros. to promote three films in total.

HQ’s largest jackpot to date has been $50,000, won by a single player on Sunday night. The game’s record high for players is nearly 2.2 million, set on the evening of Sunday, March 4, during the 90th Academy Awards.

HQ’s standard prize amount was recently raised to $5,000, which is often split by tens if not hundreds of players, in which cases each winner ends up with a small prize like $5 or $10. It’s unclear if every round of HQ will eventually be sponsored, or if the larger jackpots will only take place periodically.

For those unaware, HQ is a live trivia show that launched on iPhone in August, and on Android around New Year’s Day. In a standard game, players attempt to answer a series of 12 questions correctly to win a cash prize. To reduce cheating, players have less than 10 seconds to choose one of three answers.

The show is hosted every day at 9:00 p.m. Eastern Time, and at 3:00 p.m. every weekday, most often by comedian Scott Rogowsky. A valuable tip: you can swipe right on the chat to hide the endless flow of comments.

If you haven’t played HQ yet, you can download the game from the App Store and sign up for free. The app is also available on Google Play.

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